Senior Paid Social Manager (Performance Marketing Manager), independent contract, Monday to Friday 9am to 5pm PST, working directly with the founder on paid social strategy and execution across Meta, TikTok, AppLovin, and Pinterest for accounts spending $50K to $700K+ a month. This role is paid social only; paid search and creative production are handled elsewhere.
Audit new accounts and present findings on structure, attribution, audience segments, placements, and demographics
Build and run account structures that consolidate signal instead of fragmenting it across hundreds of ad sets
Design creative and audience tests with a defined minimum spend per test, so every result is readable
Set up audience infrastructure, including customer lists, exclusions, and existing-customer spend controls
Build and maintain catalog and dynamic product ads across collections
Standardize attribution settings across campaigns and explain how window choices change reported results
Plan and read conversion lift studies, and translate incremental results into budget and target decisions
Write creative briefs from performance data and give clear feedback to client creative teams
Expand budgets onto TikTok, AppLovin, and Pinterest where the numbers support it
Report on business outcomes: Shopify revenue, MER, new customer acquisition, and contribution, not just platform ROAS
Requirements
4+ years managing paid social, including accounts spending $250K+ a month in the e-commerce space
Expert-level Meta Ads Manager skills, including Advantage+ sales campaigns, CBO vs ABO tradeoffs, cost and bid caps, and catalog ads
Hands-on campaign management experience on at least two of TikTok, AppLovin, and Pinterest
Working knowledge of the Conversions API, event match quality, and deduplication
A clear understanding of attribution windows, view-through credit, and why reported ROAS and incremental ROAS differ
Experience planning or interpreting conversion lift or geo holdout tests
Strong spreadsheet skills. You can pull raw breakdowns and build your own analysis.
Comfort presenting directly to founders and owners, including delivering findings they won't want to hear
Strong English speaking skills
Nice to have: Agency experience across several brands at once
Nice to have: Shopify analytics experience
Nice to have: Experience with product feed tools such as DataFeedWatch
Nice to have: Background in jewelry, apparel, or supplements
Done for you
We'll apply to this for you
Denidel's HR team submits and tracks the application on your behalf.
